Story of Black

Story of Black by New Brand Parfums, released in 2020, is a sweet, fruity scent for men. Gourmand is the word everyone uses; a minority also find it woody, aromatic and citrusy.

Apple, pineapple and tangerine open it with bright, juicy sweetness, the pineapple giving a tropical edge. Red fruits and dried fruits deepen the middle with a jammy, slightly raisin-like richness that is where most of the gourmand character sits. Lavender adds a clean, herbal, barbershop freshness that keeps the fruit from becoming cloying, and sandalwood closes it with a creamy, smooth wood that gives the sweetness a soft place to land.

It wears as an approachable, fruit-led fragrance in a masculine frame, suited to cooler months and casual or evening wear, though the apple and tangerine keep the opening fresh. It suits someone who likes sweet fruity scents and wants lavender and sandalwood to give them a little structure rather than a purely sugary profile.

Story of Black — for men fragrance by New Brand Parfums (released 2020). Notes: Apple, Dried Fruits, Lavender, Pineapple, Red Fruits, Sandalwood, Tangerine. — Parfica open fragrance database