New Brand Parfums
Story of Black
for men · Launched 2020
Where to buy
All 1 offers by size
| 100 ml | |
|---|---|
| Perfume ClickDelivery £2.95 · £0.08 per ml | £8.20 |
Scent profile
Share of people who describe it this way
Notes
Top notes are the first minutes, heart is the next hours, base is what stays.
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About New Brand Parfums Story of Black
Story of Black by New Brand Parfums, released in 2020, is a sweet, fruity scent for men. Gourmand is the word everyone uses; a minority also find it woody, aromatic and citrusy.
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Story of Black by New Brand Parfums, released in 2020, is a sweet, fruity scent for men. Gourmand is the word everyone uses; a minority also find it woody, aromatic and citrusy.
Apple, pineapple and tangerine open it with bright, juicy sweetness, the pineapple giving a tropical edge. Red fruits and dried fruits deepen the middle with a jammy, slightly raisin-like richness that is where most of the gourmand character sits. Lavender adds a clean, herbal, barbershop freshness that keeps the fruit from becoming cloying, and sandalwood closes it with a creamy, smooth wood that gives the sweetness a soft place to land.
It wears as an approachable, fruit-led fragrance in a masculine frame, suited to cooler months and casual or evening wear, though the apple and tangerine keep the opening fresh. It suits someone who likes sweet fruity scents and wants lavender and sandalwood to give them a little structure rather than a purely sugary profile.
Story of Black — for men fragrance by New Brand Parfums (released 2020). Notes: Apple, Dried Fruits, Lavender, Pineapple, Red Fruits, Sandalwood, Tangerine. — Parfica open fragrance database
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Quick answers
How much does New Brand Parfums Story of Black cost in the United Kingdom?
From £8.20 for 100 ml at Perfume Click. Price from one partner shop in the United Kingdom, checked daily, unchanged since 6 Nov 2026.
Which sizes are sold?
100 ml.
What does it smell like?
Mainly gourmand, woody, aromatic and citrus. Notes: apple, dried fruits, lavender, pineapple, red fruits, sandalwood.
Who makes it?
New Brand Parfums. Launched in 2020. Marketed for men.
Where does this data come from?
The rating and the votes on longevity, sillage, season and time of day come from Parfica open fragrance database. Notes, accords, perfumers and release data come from the ScentGlade catalogue (shared with the Olfactory app) and its editors. Prices and stock come from the partner shops’ own product feeds and show the last update date.