Vita

Vita is a sweet, fruity scent with spice and flowers layered over a resinous base, made by the British house Memoize London and released in 2022. Everyone who describes it calls it gourmand; more than half also find it spicy and floral, and a smaller group notices woody, resinous or musky sides.

Apple, strawberry and raspberry set a bright, jammy tone at the start, and milk adds an unexpected creamy softness. Cardamom, pepper and saffron bring warmth and a dry, slightly leathery spice. Rose, peony and violet give the heart a fresh, powdery floral sweetness. The base is rich: frankincense and labdanum add smoky, balsamic resin, vanilla and sandalwood bring a creamy warmth, and musk smooths the finish.

Vita is worn by anyone. Its sweetness and resinous depth suit autumn and winter, and it leans towards evening wear. It will appeal to someone who likes fruity scents with real weight behind them rather than a light, airy spray.

Vita — unisex fragrance by Memoize London (released 2022). Notes: Apple, Cardamom, Frankincense, Labdanum, Milk, Musk, Olibanum (Frankincense), Patchouli, Peony, Pepper, Raspberry, Rose, Saffron, Sandal, Sandalwood, Strawberry, Vanilla, Violet. — Parfica open fragrance database