Wild Rush

Wild Rush is a sweet, woody fragrance from the French house Initio Parfums Prives, released in 2026. Gourmand warmth and wood lead in equal measure, with herbal and citrus sides adding contrast. It is worn by anyone.

Bergamot opens with a bright, clean citrus lift, and red berries add a juicy, tangy sweetness. Lavender brings an aromatic, slightly herbal freshness that keeps the composition from becoming too sugary. As it settles, caramel and vanilla deliver a rich, toasted sweetness, while sandalwood gives a creamy, smooth woodiness and patchouli an earthy backbone.

The caramel-and-wood base points to autumn and winter, evenings and social occasions where a warm, noticeable scent is welcome. It should appeal to someone who likes gourmand fragrances with a fresh lavender twist, and who wants sweetness balanced by enough wood and earth to feel grown-up rather than purely dessert-like.

Wild Rush — unisex fragrance by Initio Parfums Prives (released 2026). Notes: Bergamot, Caramel, Lavender, Patchouli, Red Berries, Sandalwood, Vanilla. — Parfica open fragrance database