724

724 is a citrus scent at heart, with wood, musk, freshness and flowers each noticed by about half of wearers. Maison Francis Kurkdjian of France released it in 2022, composed by Francis Kurkdjian himself, and it is worn by anyone.

Calabrian bergamot opens it bright and slightly bitter, and aldehydes give that citrus a sparkling, clean, almost soapy lift that reads as freshly laundered rather than fruity. The heart is a light, airy white-floral: Egyptian jasmine for warmth, sweet pea for a delicate, powdery sweetness, and mock orange for a sunny, orange-blossom-like brightness. White musk and sandalwood form the base, soft, clean and creamy, keeping the whole thing smooth and close to the skin.

Most wearers report moderate longevity and moderate sillage, with a minority finding it long lasting or strong. It is voted equally for summer and spring and overwhelmingly for daytime, which suits a clean, city-cologne style scent for work, warm weather and anyone who likes fresh musks over sweet or heavy compositions. It is sold in 35 ml and 70 ml bottles.

724 — unisex fragrance by Maison Francis Kurkdjian (released 2022). Top notes: Aldehydes, Calabrian bergamot. Heart notes: Egyptian Jasmine, Mock Orange, Sweet Pea. Base notes: White Musk, Sandalwood. — Parfica open fragrance database