1949

Woody and citrus-bright, 1949 is a 2024 masculine fragrance from Gant, created by Leonardo Lucheze. Spice, a gourmand apple note, flowers and amber all play a part around that fresh, woody core.

It opens with lemon and bergamot for a crisp, clean citrus start, joined by apple for a crunchy, juicy sweetness and juniper for a gin-like, resinous freshness. The heart brings geranium, a rosy, slightly minty floral, along with cinnamon for warmth and ivy for a green, leafy note. The base is solid and warm: cedar gives dry woodiness, amberwood a smooth, modern ambery glow, labdanum a resinous depth and leather a soft suede-like edge, with patchouli and musk keeping it earthy and smooth.

The combination feels classic yet easy, a polished everyday scent with a warm drydown. It suits office days, weekend outings and the transition seasons of spring and autumn, and appeals to men who want a fresh-to-warm signature that is versatile rather than showy.

1949 — for men fragrance by Gant (released 2024). Notes: Amberwood, Apple, Bergamot, Cedar, Cedarwood, Cinnamon, Geranium, Ivy, Juniper, Labdanum, Leather, Lemon, Musk, Patchouli. — Parfica open fragrance database