Yum Yum

Yum Yum by Armaf, released in 2024, is a sweet, berry-and-cherry gourmand softened with powder and musk. Everyone who describes it calls it gourmand; two thirds also find it musky, floral and citrusy, and a third ambery.

Bergamot and orange give a brief, bright citrus opening before the fruit takes over: cherry, wild berries and forest fruits bring a jammy, slightly tart red-fruit sweetness. The heart is rose and white flowers, a soft, clean floral layer that keeps the fruit from being purely syrupy, with powdery notes adding a soft, cosmetic-counter smoothness. The base is vanilla for a creamy sweetness, amber for a gentle, resinous warmth and musk for a clean, skin-like finish that makes the whole thing feel softer than the note list suggests.

It is positioned as a feminine fragrance. The sweetness suggests casual, everyday wear and cooler months, and it suits people who like playful, fruity gourmands that stay soft rather than heavy.

Yum Yum — for women fragrance by Armaf (released 2024). Notes: Amber, Bergamot, Cherry, Forest Fruits, Musk, Orange, Powdery Notes, Rose, Vanilla, White Flowers, Wild Berries. — Parfica open fragrance database