Sugar Rush

Sugar Rush by the Australian brand Bujairami, composed by Adam Bujairami and released in 2023, is a creamy, fruity gourmand worn by anyone. Gourmand is the word everyone uses; a minority also find it floral, citrusy, musky or amber-like.

Italian lemon and lemon open it with a bright zest that keeps the sweetness from being flat. Strawberry and raspberry add juicy, jammy fruit, while freesia and orange blossom bring a light, slightly peppery floral touch. The heart and base are pure confectionery: sugar and marshmallow for a soft, fluffy sweetness, cream and whipped cream for a milky richness and vanilla for warmth. Musk and ambroxan smooth the finish and help it last.

It is a playful, dessert-like scent that suits cooler weather and casual or evening wear, when sweetness feels most welcome. It suits someone who enjoys unapologetic sugary fragrances with a creamy berry character and wants a shared scent that is fun rather than serious.

Sugar Rush — unisex fragrance by Bujairami (released 2023). Notes: Ambroxan, Cream, Freesia, Italian Lemon, Lemon, Marshmallow, Musk, Orange Blossom, Raspberry, Strawberry, Sugar, Vanilla, Whipped Cream. — Parfica open fragrance database