World Champion

A warm, spicy woody scent with a sweet gourmand streak, World Champion by New Brand Parfums came out in 2017 and is aimed at men. Woody is the word everyone uses for it; about two thirds also find it spicy, sweet and aromatic, and a minority pick out the musk.

The brighter notes are mint and cardamom, which give a cool, slightly peppery lift at the start, with lavender adding a clean barbershop touch. Cinnamon brings heat to the middle, and the base is where the sweetness lives: vanilla and tonka bean laid over cedar, with musk to soften the edges and keep it close to the skin.

This is the sort of fragrance that makes most sense in cooler months and in the evening, when a sweet, spicy wood can sit comfortably without turning cloying. It suits someone who likes cosy, dessert-adjacent scents but still wants a clearly masculine frame of cedar and lavender around them.

World Champion — for men fragrance by New Brand Parfums (released 2017). Notes: Cardamom, Cedar, Cinnamon, Lavender, Mint, Musk, Tonka Bean, Vanilla, Woodsy Notes, Woody Notes. — Parfica open fragrance database