Urban Hero

Urban Hero, released by Jimmy Choo in 2019, is a woody fragrance with a spicy, leathery edge. Everyone who describes it calls it woody; about half also find it spicy, amber, leather or citrus.

It opens on black pepper and finger lime, a combination of warm, dry spice and sharp, slightly green citrus. The heart moves to palisander rosewood, a smooth, slightly sweet and rosy wood, paired with vetiver, which brings a dry, earthy, faintly smoky freshness. The base is leather and ambergris: the leather gives a supple, slightly animalic depth, and ambergris adds a salty, warm, skin-like glow that keeps the finish soft.

The fragrance is positioned for men. Its mix of pepper, dry woods and leather suits the cooler months and the evening, though the citrus opening keeps it wearable during the day, and it is likely to appeal to anyone who wants a modern, smart woody scent.

Urban Hero — for men fragrance by Jimmy Choo (released 2019). Top notes: Black Pepper, Finger Lime. Heart notes: Palisander Rosewood, Vetiver. Base notes: Leather, Ambergris. — Parfica open fragrance database