Hugo Boss
Hugo Now
for men · Launched 2020
Where to buy
No offers in the United States right now
Scent profile
Share of people who describe it this way
Notes
Top notes are the first minutes, heart is the next hours, base is what stays.
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About Hugo Boss Hugo Now
Perfumer: Frank Voelkl
Hugo Now by Hugo Boss, released in 2020 and composed by Frank Voelkl, is a cool, aromatic fresh scent for men. Aromatic notes lead, with spicy, woody, fresh and citrus facets in equal support.
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Hugo Now by Hugo Boss, released in 2020 and composed by Frank Voelkl, is a cool, aromatic fresh scent for men. Aromatic notes lead, with spicy, woody, fresh and citrus facets in equal support.
It opens with lemon zest and cardamom, a sharp, bright citrus with a cool, aromatic spice. The heart is icy and herbal: mint brings a cool lift, watery notes a clean freshness, lavender a herbal, barbershop note and an ice accord a crisp, chilled sensation. The base is Haitian vetiver, adding a dry, earthy and slightly smoky woodiness that grounds the freshness.
The profile suggests an energetic scent for spring and summer, sport, the office and casual outings. It suits someone who likes clean, icy and aromatic masculine fragrances, a modern, youthful signature that feels refreshing and lively, easy to wear in hot weather and simple to reapply through the day.
Hugo Now — for men fragrance by Hugo Boss (released 2020). Top notes: Lemon Zest, Cardamom. Heart notes: Watery Notes, Ice, Mint, Lavender. Base notes: Haitian Vetiver. — Parfica open fragrance database
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How much does Hugo Boss Hugo Now cost in the United States?
No partner shop in the United States has it in stock right now; the page stays with the facts.
What does it smell like?
Mainly aromatic, spicy, woody and fresh. It opens with cardamom, lemon zest; the heart is ice, lavender, mint, watery notes; the base is haitian vetiver.
Who makes it?
Hugo Boss (Germany). Launched in 2020. The perfumer is Frank Voelkl. Marketed for men.
How is it rated?
7.7 out of 10 from 49 votes on Parfica open fragrance database.
Where does this data come from?
The rating and the votes on longevity, sillage, season and time of day come from Parfica open fragrance database. Notes, accords, perfumers and release data come from the ScentGlade catalogue (shared with the Olfactory app) and its editors.