Artem

Artem is a soft, sweet floral from the British house Memoize London, released in 2022. Everyone who describes it calls it gourmand, about two thirds also find it floral, and a minority notice green or musky sides.

Strawberry provides the fruity sweetness at the centre, but it is a gentle, slightly powdery sweetness rather than candy, thanks to orris root and violet, which bring a cool, cosmetic softness. Tea adds a quiet, slightly dry green note that stops the composition from becoming too plush. Vanilla and tonka bean warm the base with a creamy, almond-like richness, and musk keeps the whole thing close to the skin.

Artem is worn by anyone. Its powdery fruit and musky base suit daytime wear and milder weather, and it reads as a comfortable, intimate scent for everyday use rather than a showpiece. If you like violet-and-strawberry pairings with a soft finish, this sits squarely in that territory.

Artem — unisex fragrance by Memoize London (released 2022). Notes: Musk, Orris Root, Strawberry, Tea, Tonka Bean, Vanilla, Violet. — Parfica open fragrance database