Now White

Now White by RAVE, released in 2023, is a woody citrus that anyone can wear. Everyone who describes it uses both of those words, and about half add sweet, musky or amber, so expect a bright start that settles into something soft and warm rather than a sharp cologne.

It opens with grapefruit and bergamot, a tart, slightly bitter citrus pairing that reads as clean and energetic. The heart turns to green apple, which keeps the freshness but adds a crisp fruit sweetness, set against patchouli for a dry, earthy counterweight. The base is where the woody and musky accords come from: amber for warmth, musk for a soft skin-like finish, and cashmeran, a modern woody material that smells smooth, slightly spicy and faintly like clean laundry.

Wear reports have not yet built up, so judge it by structure. A citrus and apple opening over a musky wood base usually works year-round and in daytime, and it suits someone looking for an easy, unisex scent that is fresh without being cold.

Now White — unisex fragrance by RAVE (released 2023). Top notes: Grapefruit, Bergamot. Heart notes: Green Apple, Patchouli. Base notes: Musk, Cashmeran, Amber. — Parfica open fragrance database